Web Site Redesign - Minitab.com
Creative Lead/Lead Writer - 2009
Our goal with this project was to develop a new global site that had a cleaner look and feel and was more concise and user-friendly. We also began introducing Minitab's new graphic brand identity. (The design featured the new Quality Companion 3 icon, but we didn't release the new Minitab Statistical Software icon until the launch of Minitab 16 in May 2010.)
I worked with Minitab's Web Product Manager to translate her usability research and Minitab's brand and web strategy into a design plan, then directed the creative development of eight web page templates and wrote and edited content for the entire site.
Below are "before" and "after" samples with a brief description of the creative changes made.
I worked with Minitab's Web Product Manager to translate her usability research and Minitab's brand and web strategy into a design plan, then directed the creative development of eight web page templates and wrote and edited content for the entire site.
Below are "before" and "after" samples with a brief description of the creative changes made.
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The new minitab.com home page allowed us to more clearly promote Minitab's main products while also featuring selected customer resources.
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The new products home page sharpened the focus on Minitab's software packages and highlighted the additional value customers receive when purchasing them.
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The new template for product home pages organized information into accessible categories and presented short feature descriptions and images to motivate users to learn more. (Minitab 15 featured here.)
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The new template for product features allowed us to streamline content and give users quick access to a great deal of technical information.
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The new training home page organized information into a tab unit so customers could more quickly determine the options they have to expand their skills.
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The new technical support home page made it easier for users to access the help they need in the most convenient form available.
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The new academic home page foregrounded our software and allowed the navigation to provide streamlined access to the information that most interests instructors and their students.
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The new company home page raised the profile of Minitab-sponsored training and events and highlighted MInitab's global reach.
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