Marketing Campaign - Minitab 16
Creative Lead/Lead Writer - May 2010
Minitab 16 is the latest release of Minitab Inc's flagship product, Minitab Statistical Software. To launch the product, I developed a creative campaign called Strong Teams Finish First based on the Assistant -- a new feature that provides users with step by step guidance in analyzing their data. Thanks to the Assistant, Minitab 16 empowers all professionals to implement data-driven quality improvement, even if they find statistics intimidating.
As Creative Lead, I developed the messaging strategy and design concepts for each channel, then wrote and directed the development of an integrated, two-part campaign. The pre-launch phase generated interest in the upcoming release and the launch campaign promoted the new product.
As Creative Lead, I developed the messaging strategy and design concepts for each channel, then wrote and directed the development of an integrated, two-part campaign. The pre-launch phase generated interest in the upcoming release and the launch campaign promoted the new product.