Home Page Redesign - Minitab.com
Creative Lead/Lead Writer - 2010
In 2010, Minitab decided to raise the profile of Quality Trainer, its online statistics course, by placing it on equal footing with its software packages. We redesigned the minitab.com home page to reflect this new product strategy and to make the page more engaging and usable.
The main goals of the new page were to:
The main goals of the new page were to:
- Provide a brief introduction to the company.
- Equally promote all three products.
- Feature more customer resources.
I wrote the content for the page and lead the design process, which included developing a new page template, customer resource icons, and banners that promoted each product and reflected Minitab's print and online ads.
Before |
After |
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Below are samples of the new page displaying the banner ads for Quality Trainer and Quality Companion, and the full set of icons developed for the customer resources section.
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