Landing Page - Paid Search
Creative Lead/Lead Writer/Graphic Designer - 2011
Minitab's paid search ads have historically linked readers to our home page. The company wanted to see whether driving users to a special landing page would be more effective, so I wrote and designed the one below.
Users who clicked on the paid search ad on the left were taken to the landing page on the right. The call to action was to download a free trial version of either Minitab 16 or Quality Companion 3. When users clicked on one of the buttons, they were taken to a web form to complete the download process.
The new landing page increased our conversion rate by 135%.
Users who clicked on the paid search ad on the left were taken to the landing page on the right. The call to action was to download a free trial version of either Minitab 16 or Quality Companion 3. When users clicked on one of the buttons, they were taken to a web form to complete the download process.
The new landing page increased our conversion rate by 135%.