Minitab 16 Pre-Launch Campaign
Creative Lead/Lead Writer - 2010
The goal of the pre-launch campaign was to generate interest in the upcoming release of Minitab 16 Statistical Software. The minitab.com home page, online ads, social media, and a tradeshow flyer drove visitors to a landing page where they registered to receive a launch day email giving them immediate access to a special webcast and other information about the product.
Pre-launch Landing Page and Launch Day Email
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Sample Online Ads
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Social Media
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Tradeshow Flyer
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