Advertising Campaigns
Creative Lead/Lead Writer - 2010
In early 2010, I developed print and online ads for the launch of Minitab 16 Statistical Software. The ads were so well received, Minitab asked me to develop a similar campaign for Quality Companion, and then Quality Trainer.
The goal was to promote each product separately while using a consistent style and voice that unified all three. The ads were designed to speak to professionals in a wide range of industries and highlight the benefits of using Minitab software to implement data-driven quality improvement projects.
In 2011, I expanded the series by developing a new Minitab 16 ad for our international partners. Our goal was to ensure global brand consistency by using a message and design that is simple, clear, and easy to translate.
Below are the Minitab 16 global ads, followed by the domestic ad campaigns for Minitab 16, Quality Companion, and Quality Trainer. The final sample is a Minitab 16 concept that was very strong, but never published.
The goal was to promote each product separately while using a consistent style and voice that unified all three. The ads were designed to speak to professionals in a wide range of industries and highlight the benefits of using Minitab software to implement data-driven quality improvement projects.
In 2011, I expanded the series by developing a new Minitab 16 ad for our international partners. Our goal was to ensure global brand consistency by using a message and design that is simple, clear, and easy to translate.
Below are the Minitab 16 global ads, followed by the domestic ad campaigns for Minitab 16, Quality Companion, and Quality Trainer. The final sample is a Minitab 16 concept that was very strong, but never published.
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